Troupe Dance Fitness Bag

In my role as a Product Designer, I had the privilege of creating an internationally available dance bag for Bloch, a renowned brand. This encompassed thorough market research and design efforts, aiming to develop a functional bag tailored to dancers' specific requirements.

Through diligent market analysis, I identified the demand for a dance bag that seamlessly blends style and utility. Recognizing the necessity for compartments dedicated to shoes and quick-access pockets, I initiated the design process in Photoshop, meticulously focusing on both aesthetics and functionality. This led to the Bloch Troupe Bag, a product harmonizing practicality and sophistication. The bag boasts a capacious main compartment for dance essentials, utilizing durable and chic materials while introducing vibrant pops of color in the piping and lining, generating a contemporary allure. This project exemplifies the integration of meticulous market research and thoughtful design, culminating in a product that addresses consumer needs and contributes to Bloch's global acclaim.

www.bloch.com.au