City Tap Boot
Inspired by the innovative spirit of urban tap dancers who ingeniously repurposed military combat boots as tap shoes, I embarked on a mission at Bloch, the renowned dance shoe company. Noticing the growing trend of dancers adopting these makeshift solutions, I saw an opportunity to redefine tap footwear for the Bloch brand. This project encompassed initial designs, development, and eventual market release. Guided by Bloch's legacy of crafting impeccable dance shoes, I meticulously engineered a tap boot that not only catered to the rhythmic needs of urban tap dancers but also celebrated their distinctive style. This remarkable journey showcases my ability to identify untapped potential within niche markets, transform conceptual ideas into reality, and champion a product from inception to realization. The Bloch tap boot stands as a symbol of creativity, ingenuity, and a seamless blend of tradition and modernity, marking its place as a coveted innovation within the realm of dance footwear.
www.bloch.com.au