Bloch Alcyone Fitness/Lifestyle Sneaker

The Alcyone project showcases my comprehensive involvement in the Bloch dance brand, representing an inventive journey from concept to market. This dual-purpose lifestyle and fitness sneaker embodies Bloch's fusion of style, comfort, and performance for everyday use, commencing with rough sketches that evolved into a refined design through careful revision.

The finalized design led to a collaborative effort with a Chinese factory, navigating material selection, prototyping, and iterative testing to ensure the Alcyone sneaker met top-tier standards. This holistic approach yielded a unique blend of form and function, embodying Bloch's innovation in dance and fitness wear while establishing the Alcyone sneaker as a versatile, high-performance, and stylish choice in the global market. Through this project, I've demonstrated my ability to traverse the entire design process, from inception to mass production, offering a comprehensive approach to footwear design.

www.bloch.com.au